AI-powered female avatar glowing in blue light, interacting with virtual controls on a transparent interface

Shows Off Your Work.
Explains Jobs.
Books Calls.

While you're

You can't be around 24/7 to answer questions... But your avatar will!

The Builder’s Dilemma

You’re flat out quoting, running jobs, sorting suppliers.

Meanwhile, potential clients are landing on your website and bouncing because they can’t get answers. 


You don’t have time to deal with every visitor. Aura does.

Why Aura Exists

  • Not a chatbot. Not a script. Just your best answers, delivered 24/7
  • She’s you — your face, your tone, your pitch.
  • Always online. Never off sick.
  • Shows testimonials, explains services, handles objections.
  • Books calls with qualified leads, while you’re busy on-site.
Laptop on desk at night showing AI video avatar on screen, with a house under construction in the background

Here’s How Aura Works on Your Website

She’s not here to impress techies. Aura’s built to speak your language, show your work, and book real jobs.

Speechy bubble image representing Ai's ability to learn builder's way of speaking

Step 1 – We Learn How You Speak

Send us a few natural messages, notes, texts, emails, whatever.

Aura studies your tone and phrasing so she speaks like you.

No generic bot replies.
Your words... Without the swearing.

Builder with arrow icon representing that builders can choose who the Ai will presentas

Step 2 – Pick Your Presenter

Want it to look like you? Great. Want it to be your foreman? Also fine.

We use that photo to build the visual avatar.

Then we match a voice that fits you.
Confident, friendly, no cheesy sales tone.

Image icon representing that builders can you Ai to show off images on website

Step 3 – Show Off Your Work

We’ll ask for 5–10 recent good photos across your key services: extensions, kitchens, lofts, etc.
Your work. Your way.

Image speech bubble icon representing Ai's ability to show correct images while answering questions

Step 4 – Smart Replies Backed by Proof

She links answers to your photos, so when they ask, Aura shows, not just tells.

Real proof builds real trust.

Calendar icon representing Ai's ability to automate calls and book appointments

Step 5 – She Books the Call

After the pitch, she guides them to your calendar.

They pick a time. No chasing. No timewasters.

Screwdriver and spanner icon representing a fully fixed and ready to go website

Step 6 – You’re Fully Set Up

We take care of setup, testing, and delivery.

No tech headaches. Just leads landing while you’re on site.

Built for builders. Trained by you.

Builder in a hard hat watching his ai assitant working on his website.

Who Aura’s Built For

You don’t need a big team. You don’t need to be techy.

If you’re juggling jobs, quoting late, or too busy to handle every lead, then Aura’s built to back you up.

Is this you?

✅ Owner-operators who do most of the talking and quoting themselves
✅ Custom builders who need to explain jobs clearly, not just list prices
✅ Firms who want to look sharp online without doing the talking themselves
✅ Renovation teams who rely on referrals and repeat clients
✅ Builders who’d rather let their work do the talking (literally)

If you quote your own jobs but don’t have time to explain everything — Aura’s for you.

What Can Aura Say for You?

You don’t need to write a script. You just tell us what you usually say, and Aura will say it for you.

Here’s what she can handle:

Project Examples?- “We do offer garage conversions — here’s a few past examples.”

Quote Timelines? - “Most extensions take 8 to 12 weeks. We’ll give you a detailed timeline when quoting.”

Are You Insured? - “Yes, we’re fully insured. I’ll walk you through how we handle safety on site.”

What’s the Process? - “You’ll get a dedicated project manager. Here’s how the process works from start to finish.”

What’s Included? - “If you’re comparing quotes, here’s what’s included in ours — and why that matters.”

If Visitor Seems Keen - “Sound good? Just book a call and we’ll run through your project together.”

Woman sitting at dining table viewing a builder’s website on a laptop, with a pop-out showing Aura AI avatar overlayed as part of the site experience

All your best answers delivered with your face, your tone, and zero effort.

Ready to Let Aura Do the Talking While You’re on the Tools?

While you’re out quoting, building, or grabbing a brew. Aura’s on your site, showing off your work and booking your next job.

No tech stress. No setup needed. Just your face, your words, doing the hard part.

❓ Aura FAQ: Straight Answers, No Fluff

Do I need to record myself on video?

No, just send us a pic and Ai does the rest.

Do I need to record my voice?

No, just pick one from a list. The ability to upload your own voice is coming soon though.

How does Aura match my tone, the way I speak?

Give us some emails, letters (not personal), business chats, messages. Aura will match from these.

Can I change the answers later?

Yes. Want to update your services or show off a new job? We’ll swap the script or photos whenever you like. Just email us and it’s sorted.

How long does setup take?

We'll send you some questions to answer and a list of things we need from you and then it usually 7–10 days. No long waits. No tech delays.

How much does it cost?

Aura starts at £400/month, fully done-for-you. You get a presenter, custom script, edits, and full setup. But first, we’ll show you exactly how it works, no pressure.

What if I want help fixing the stuff Aura uncovers?

No problem. If your site’s weak or not getting enough visitors, we’ll recommend what to fix, and can quote to do it if you want.

Ai.4.Construction logo – construction marketing agency