We start by digging into what’s already working, and what’s not. You’ll get clear, honest feedback on your website, Google listing, SEO, ads, and more. No guesswork. No fluff.
I’m Callum, a sparkie-turned-digital marketer with 20+ years on the tools, including 12 working with a local SME builder before going solo.
I’ve lived the building life: the graft, the stress, the site banter, and the frustration of missing leads while waist-deep in a job.
Ai.4.Construction is my way of giving back. I build digital tools that help UK builders win more work without the usual tech headache.
Most builders don’t have time for websites, leads, tech, or automation.
And most of the marketing out there? Built for agencies, not real trades.
So I built:
I’ve spent the last few years mastering digital strategy, funnels, content, SEO, lead gen, all built through the lens of real trade experience.
These days I live in Thailand (long story: family, sun, sanity), but I still build, write, and launch for UK builders every day.
This isn’t a side project. It’s how I stay sharp, stay useful, and stay connected to the industry I came from.
Because the industry deserves better.
Too many tools, systems, and agencies forget about the SME builder, the one actually on the tools.
We're here to change that.
Whether you’re trying to get found, automate your leads, or just make your website actually do something...
Let’s start with the Google Domination guide or jump on a call and plan your setup.
Whether you want one service or the full works, we’ll guide you through what’s worth it, what’s not, and how to get results that last.
Every builder’s starting point is different, but the right roadmap will show you exactly what to fix, when to fix it, and how to turn it into steady leads.
If you want a plan built around your goals, not guesswork, let’s get started.
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