With 20+ years as an electrician, including 12 working alongside a local SME builder, and later going solo as a tradesman, I’ve lived the building life.
The graft, the stress, the banter. I know what it’s like to be waist-deep in a build while the phone rings with missed leads.
Ai.4.Construction is my way of giving something back. Using tech to help the trade that got me here.
Most builders don’t have time for websites, leads, tech, or automation.
And most of the marketing out there? Built for agencies — not real trades.
So we built:
I'm Callum a tradesman turned digital marketer.
I spent the last few years mastering online strategy.
But I’ve never let go of the building world, because that’s where it matters.
These days, I live in Thailand (long story involving family, sun, and sanity), but I still build tools and systems for UK builders every day.
This is how I stay connected and contribute, helping solid builders win more of the jobs they deserve.
Because the industry deserves better.
Too many tools, systems, and agencies forget about the SME builder, the one actually on the tools.
We're here to change that.
Whether you’re trying to get found, automate your leads, or just make your website actually do something...
Let’s start with the Google Domination guide or jump on a call and plan your setup.
Smart marketing & AI tools built for busy builders.
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